Nothing But Net: 2009 Internet Investment Guide by Imran Khan

By Imran Khan

Best J.P. Morgan net analyst Imran Khan offers a entire examine key web features, drivers, and traits in his seminal outlook, not anything yet internet. aimed toward net making an investment newbies and skilled pros, this booklet offers an in depth examine information issues and developments that are meant to be thought of while making an investment within the web house. With nearly eight years of know-how banking and making an investment adventure, Khan presents an in depth research of a number of web sectors together with web advertising, e-commerce, on-line go back and forth, and social networking. This ebook is a must-have for web traders.

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We believe portals will become more significant players in ad networks as they turn to networks to grow their user reach, leverage user information through behavioral targeting, and leverage their existing capabilities to sell, place, and analyze display ads. Figure 15: Total Minutes Spent on Portals in October 2002 and 2008 millions 60,000 50,000 58% Growth 56% Decline 40,000 19% Decline 30,000 20,000 10,000 0 Yahoo! P. Morgan estimates If a company had demographic, search query and web navigation data on a user, we believe it could provide advertising that is more user relevant and could tailor the ads to the user as he/she navigates the web.

Com Global Equity Research 05 January 2009 Ad Exchanges: A New Marketplace Ad Exchanges: A Response to Audience Fragmentation One of the largest deterrents to the graphical advertising market has been the increase in the difficult to monetize non-premium inventory. Social networking, blogs, photo sharing, and email have all increased inventory levels but are difficult to monetize given their non-targeted user base and lack of focus on ads. Ad exchanges focus on better monetizing this portion of inventory through aggregation and an open market.

Morgan estimates SMS (text) Advertising We think mobile message advertising is currently the largest medium for mobile advertising, as text messaging usage does not require high data speeds or advanced phone capabilities. Campaigns can include placement in text messages, direct spending on a message campaign, and spending on promotional coverage of end-user messaging costs. 9B by 2010. Mobile Display Advertising Mobile display advertising includes spending on display banners, links, or icons placed on WAP, mobile HTML sites or embedded in mobile applications such as maps or games and videos.

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