News Media and EU-China Relations (Palgrave Macmillan Series by L. Zhang

By L. Zhang

An exploration of the position of the scoop media within the improvement of EU-China kinfolk after the top of the chilly struggle, this publication offers empirical proof to help what Nye and Anholt have argued: that branding a country’s photo is delicate energy. the writer examines the character of ecu Union and China assurance in chinese language and eu information media respectively and explores how the economics, politics, and journalistic perform interaction in shaping the assurance. in accordance with this research, the writer delves into the connection among the scoop media and their overseas coverage towards one another by way of either the final course of policy-making and the coverage in a selected factor zone. together with not just content material research of media assurance, but additionally has first-hand interview fabrics with the officers occupied with the decision-making procedure and the reporters occupied with reporting the ecu and China, the ebook sheds mild at the manner within which the media build the post-Cold warfare global and hence play a job in remodeling overseas relations. 

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Extra resources for News Media and EU-China Relations (Palgrave Macmillan Series in International Political Communication)

Sample text

It argues only that the news media is important but is not clear about the mechanism of the media influence. The following sections of this chapter are devoted to addressing this question. It will first explore the link between the news media and foreign policy and then discuss some specific arguments concerning the models of the news media– foreign policy relationship. The applicability of the existing models of the media–foreign policy relationship to the EU-China context will be discussed at the end of this chapter.

So far, no research has been conducted to show how China is covered in the transnational news media in Europe, and little attention has been given to the factors that shape this coverage, particularly from the journalistic point of view. This chapter shows the findings of a 17year longitudinal study on the reporting of China in three European transnational newspapers, the Financial Times, The Economist, and the International Herald Tribune, from 1989 to 2005. With the process of political and economic integration in the EU, the term “Europeanization” has brought the concept of the “European public sphere” to the research agenda.

Indd 16 2/22/2011 3:37:35 PM 17 SOFT POWER, COUNTRY IMAGE, AND MEDIAPOLICY communication process involving varied information sources. . 23 Even though there is a great deal of discussion on China’s soft power, not much attention has been given to the news media as an important and popular communication tool in wielding China’s soft power, particularly the influence it might have on a foreign country’s policy making with China. 24 This study moves beyond the national news media to the international arena.

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