By David Soskin
On-line company could be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has confronted the entire difficulties thrown up via development a enterprise on the web, and solved them. the following, he exhibits you the way to:
• Convert a super thought into whatever that truly pays
• Get the investment you must expand
• construct a good staff of employees and advisers
• preserve the money flowing
• cross worldwide!
Net Profit presents a lot wanted concept and reassurance for would-be begin ups and demonstrated companies who are looking to do extra online.
"This ebook has been written via an skilled entrepreneur who has outfitted a hugely winning on-line company. He is aware the demanding situations first hand, and provides readers priceless recommendation concerning the how they can also make it immense within the electronic world." —Luke Johnson, Chairman hazard Capital companions and Financial Times columnist
"I want this e-book have been written ten years in the past whilst I first entered the e-commerce industry." —Glenn Fogel, EVP - company improvement and overseas, Priceline.com
"David Soskin combines the insightful brain of a best advisor, the hardened imaginative and prescient of a serial entrepreneur, and the practicality of a profitable businessman. learn this book!" —Robin Buchanan, Adviser/Board member of a number of businesses, formerly the Dean and President of London enterprise university and in addition the united kingdom Senior companion of Bain & corporation, the prime international consulting company.
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Additional info for Net profit: how to succeed in digital business
Interestingly, they were not necessarily the ones to have the original ideas. Google and search Today Google is the largest media company in the world. Valued at $170bn, it dwarfs old economy behemoths such as Time Warner ($36bn) and Rupert Murdoch’s News Corp ($30bn) despite their ambitious forays into new media. Google, incorporated in September 1998, reached these giddy heights owing to its invention of an algorithmic-based search engine backed by ‘AdWords’. These ‘AdWords’, if bid for, can automatically generate the tastefully-termed ‘sponsored links’ arranged vertically above and next to the free search results.
But it failed to keep innovating quickly enough and was overtaken by the sudden explosion of the sector with Facebook above all winning market share at a rapid rate. com bust’ is now history. The internet world is constantly on the prowl for the latest idea – what the author Michael Lewis calls the ‘new new thing’. Facebook, founded in 2004, is the phenomenon of the moment with valuations running into billions of dollars and global active users exceeding 300 million. 19 In early 2009, Twitter, founded just three years before, emerged as the newest of these new, new things.
Even Britain’s most economically disadvan taged are taking to the skies. According to the British Attitudes Survey of 2003, of those who have never worked or are unem ployed, a quarter ﬂy once or twice a year; and for those in routine and semi-routine occupations, nearly half ﬂy once, twice or even three times a year. And where once almost all ﬂights from the UK were to short-haul destinations, the whole world quickly became accessible. The air lines themselves were a handful of state-owned and monopolistic companies, with some charters and specialists.