Media Capital: Architecture and Communications in New York by Aurora Wallace

By Aurora Wallace

In a statement of the ascendance of the yankee media undefined, nineteenth-century press barons in big apple urban helped to invent the skyscraper, a quintessentially American icon of development and aspiration. Early newspaper structures within the country's media capital have been designed to speak either advertisement and civic beliefs, supply public house and prescribe discourse, and contact type and mass in equivalent degree. This publication illustrates how the media have endured to exploit town as an area during which to inscribe and assert their power.
With a distinct specialize in company headquarters as embodiments of the values of the click and as signposts for realizing media tradition, Media Capital demonstrates the together aiding dating among the media and concrete house. Aurora Wallace considers how structure contributed to the facility of the click, the character of the examining public, the commercialization of media, and company branding within the media undefined. Tracing the increase and focus of the media in long island urban from the mid-nineteenth century to the current, Wallace analyzes actual and discursive house, in addition to hard work, expertise, and aesthetics, to appreciate the entwined improvement of the mass media and overdue capitalism.

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Indd 29 8/24/12 2:49 PM 30 / chapter one only had to reflect Bennett’s achievement and his standing in the industry, but also hold its own among such nearby architectural treasures as St. ”38 Like the Sun Building, the new Herald Building was a five-story, mansard-roofed structure, but that was the extent of their resemblance. The Herald had much more in common with the museum and the department store than with rival newspaper buildings. Where the Sun was a square, dark redbrick building, the Herald was a gleaming white arcade with majestic rounded fronts on three sides, built on a triangular piece of land.

Having pioneered the ad pages in New York, the Herald’s dominance in this field had long been established, but when department stores began requesting larger, multicolumn ads to reproduce images of fur coats, typewriters, and other consumer goods, the World was more accommodating than the Herald. To make up for lost business, the Herald increased its advertising rates, which did more damage to them than to their competitors at the World. Once the yellow press barons began to compete, the Herald found itself in a state of perpetual readjustment.

Owing to this predilection for the country, Greeley’s Tribune was not as interested in crime or other urban issues as the Sun or in the machinations of society galas as the Herald. Its first issue carried news of President William Henry Harrison’s funeral arrangements and public processions, and made Harrison’s dying words the paper’s motto, printed each day below the flag: “I desire you to understand the true principles of the Government. ”1 Greeley’s editorials were aimed at larger national issues like trade unionism and antislavery.

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