If It Bleeds, It Leads: An Anatomy of Television News by Matthew Robert Kerbel

By Matthew Robert Kerbel

You’ve been looking at tv information endlessly. You’re in detail accustomed to the pleasant faces and soothing voices that nightly let you know what’s fallacious with the area. you think that you recognize every thing there's to understand approximately them. You’re wrong.If It Bleeds, It Leads takes us minute-by-minute via two-and-one-half actual hours of syndicated, neighborhood, and community info programming to discover the reality at the back of what passes as information. Why is the only distinction among Jerry Springer and Dan fairly that Dan’s visitors frequently don’t want scientific consciousness? How did a load of baking powder spark mins of high-strung neighborhood information assurance? It’s all right here: the private revelations of speak express site visitors; the risks lurking on your local; activities; intercourse; superstar; energy; and climate updates each ten minutes--all actual fabric taken from actual pronounces designed to maintain audience glued to the display.

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Additional resources for If It Bleeds, It Leads: An Anatomy of Television News

Sample text

Had these three events occurred in the same metropolitan area and appeared in the same newscast, our grand total for the vehicular damage section of "Live at Five" would have been eighteen images in 2 minutes and 10 seconds, an average of about one new accident perspective every 7 seconds.

She knows how to build a report around the pictures by sending a correspondent to the scene. 46 Lisa: ''Eyewitness News" reporter David Ono talked to a very stunned family tonight. He is live at the Carson sheriffs substation. David? David: Lisa, you've got to feel for the family caught in the middle of this huge mess. It's a scene you'd never expect to come home to—a van smashed into the front of your house. This allows for Embellishment 2: The reporter's professional insights about our expectations (and David's news instincts are good—you never would expect to come home to a scene like this) supply cover for a close-up view of the car sitting against the house.

5:16:15 PM: AD TIME-OUT: YOU CAN BE A NEWSWRITER Those promos were so distressing, we might be best served by skipping the rest of the ads in this break and devoting 4 minutes to something even more important than attack germs waiting to ambush you as you innocently dial a public phone. Let's take a quick look at the skills you'll need to become part of the forgotten underbelly of television news. That's right—with a little coaching, you could qualify to be a television newswriter before the next weather report.

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