By Richard Maxwell
You are going to by no means examine your mobile phone, television, or desktop a similar method after studying this booklet. Greening the Media not just unearths the soiled secrets and techniques that disguise inside of our favourite digital units; it additionally takes aside the myths that experience driven those contraptions to the heart of our lives. Marshaling an excellent array of monetary, environmental, and ancient proof, Maxwell and Miller debunk the concept that details and conversation applied sciences (ICT) are fresh and ecologically benign. The authors exhibit how the actual truth of constructing, eating, and discarding them is rife with poisonous materials, toxic operating stipulations, and dangerous waste. yet all isn't really misplaced. because the name indicates, Maxwell and Miller stay seriously on those environmental difficulties that allows you to imagine creatively approximately how one can clear up them. They enlist a variety of capability allies during this attempt to foster greener media--from eco-friendly shoppers to eco-friendly voters, with stops alongside tips to pay attention from exploited employees, celebrities, and diverse bureaucrats. eventually, Greening the Media rethinks the prestige of print and reveal applied sciences, commencing new strains of old and social research of ICT, client electronics, and media creation.
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Extra info for Greening the Media
This chapter examines the intersecting histories of chemical, mechanical, and electrical processes in order to understand the ecological context of the printed word and the environmental problems that have been bequeathed to present and future generations. The first section discusses the current orthodoxy of “reading” books or other print media, which rests on enchantment with the printed word and the technologies that have revolutionized its dissemination. The next three sections offer short histories of the environmental impact of these technologies, from the industrialization of print to the advent of the electronic book (e-book)—paper/presses, telegraphy, telephony, long-distance cable, and plastic.
It is time to green the media by greening media studies. CHAPTER 1 ᇾ Consumers If you . . want the latest and greatest . . you have to buy a new iPod at least once a year . . Apple has a really strong environmental policy. —Steve Jobs, quoted in Slade, 2007, 761 Only recently have we started to understand the negative impacts of digital electronic equipment worldwide. 2 For anyone growing up in a culture oriented toward consumption, these are the marching orders that explain why we work and define who we are.
Moore’s estimates have largely been exceeded. 24 ( 28 ) Greening the Media A small section nestled in Moore’s article has not been mentioned as enthusiastically or often as his saccharine promise. It addresses the consequences of a “heat problem” that could occur if computers became so small that they essentially had the same mass as their components. ” He ultimately decided that the subsequent cost (always Moore’s principal concern) would be manageable, thanks to the space available for cooling.