Front Line Public Diplomacy: How US Embassies Communicate by William A. Rugh

By William A. Rugh

This booklet provides the first-ever shut and up to date examine how American diplomats operating at our embassies in another country speak with international audiences to give an explanation for US international coverage and American tradition and society. Projecting an American voice in another country has turn into tougher within the twenty-first century, as terrorists and others adversarial to the USA use glossy verbal exchange capability to criticize us, and as new verbal exchange instruments have tremendously improved the global dialogue of concerns very important to us, in order that terrorists and others adverse to us have extra adverse voices to the worldwide discussion. It analyzes the verbal exchange instruments our public international relations execs use, and the way they hire interpersonal and language abilities to interact our critics. It exhibits how they triumph over stumbling blocks erected through unfriendly governments, and explains that diplomats don't just to reiterate set coverage formulations yet interact various humans from varied cultures in an artistic how one can elevate their figuring out of the US.

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Extra info for Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics

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PAOs assist in setting up partnerships between local institutions and American ones. These may lead to collaborative partnerships between American and foreign universities, for example, or partnerships between NGOs or individuals who have common professional interests. Ideally, the relationships that are facilitated become self-sustaining and do not require the continued expenditure of resources by the embassy. When working in partnership with other organizations, both United States and foreign, good practice involves securing cost sharing for any given program, as well as considering fund raising, within the confines of official regulation on doing so.

Moreover, the new undersecretary reported to the Secretary of State and had no direct access to the president. The new law put international broadcasting under an autonomous agency, the Broadcasting Board of Governors (BBG), which made it functionally independent of the State Department. The VOA had been under the supervision of USIA since USIA was created in 1953, but now it was under the Broadcasting Board of Governors. 35 The BBG has a nine-member board of governors, appointed by the president with the consent of Congress, that includes four Democrats and four Republicans with a ninth seat reserved for the representative of the Secretary of State.

Experienced public diplomacy professionals take considerable pride in their work. They know that, like all FSOs, they have passed the very rigorous written and oral Foreign Service Examination and that staying in this highly competitive profession is an achievement. But PD professionals are not well known outside the diplomatic corps, and they wear no uniforms or medals to show their accomplishments. Political appointees who join the government on a senior level are often pleasantly surprised to find how competent the career service is.

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