Excellence in communicating organizational strategy by Donald P Cushman; Sarah Sanderson King

By Donald P Cushman; Sarah Sanderson King

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And Cushman, D. P. ). (1994). High-Speed Management and Organizational Communication: A Reader. Albany: SUNY Press. King, S. , and Cushman, D. P. ). (1997). Lessons from Recession. Albany: SUNY Press. , and Cushman, D. P. ). (1995). Watershed Research Traditions in Human Communication. Albany: SUNY Press. , and Cushman, D. P. ) (1993). Organizational Communication and Management: A Global Perspective. Albany: SUNY Press. Miller, R. (2001). Beyond benchmarking for institutional advancement, Jump start to fund raising excellence.

In October 1992 Microsoft released Musical Instruments, the first multimedia title resulting from a joint venture with Dorling Kindusky of London. In addition, Microsoft in March 1995 joined with Dreamworks to develop music and multimedia content for CD roms, cable, and the internet. Microsoft, again, is wellpositioned to influence the interface, content, and delivery systems in this gateway. However, at this point in time, no firm or group of firms control the gateway. In the Browser/Server Gateway to the inter/intranet, Netscape’s Navigator controls 85% of the browser market with Microsoft Explorer just entering the market holding a 7% market share.

Cushman and King (1995a) mapped the communication processes involved in the integration, coordination, and control of private-sector organizations. Cullin and Cushman (2000) mapped the communication processes involved in governmental organizations. King and Cushman (1992) mapped the leadership communication processes employed by Socialist nations (Poland, Armenia, Yugoslavia, and China) in moving from a socialist to capitalist economy. Ju and Cushman (1995) mapped effective communication in the teamwork processes.

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