Design Is How It Works: How the Smartest Companies Turn by Jay Greene

By Jay Greene

"It's not only what it feels like and sounds like. layout is the way it works."-Steve Jobs

there is a new race in enterprise to include "design thinking." but such a lot executives haven't any clue what to make of the hot buzz approximately layout. it is hardly ever the topic of industrial retreats. it isn't simply measurable. To many, layout is just a crapshoot.

Drawing on interviews with best executives corresponding to Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the equipment of businesses that depend upon layout to face out of their industries. From the studies of these at businesses from Porsche to REI to Lego, we examine that layout is not simply approximately kind and shape. the guts of layout is rethinking the best way services and products paintings for patrons in actual lifestyles. Greene explains how:

-Porsche pit its designers opposed to one another to create its bestselling Cayenne SUV

-Clif listened closely to clients, leading to the industry-changing Luna strength bar

-OXO paid meticulous recognition to the main points, grew to become its LiquiSeal mug from an abysmal failure into certainly one of its maximum successes

-LEGO all started announcing no to its designers-saving its brick enterprise within the procedure

Greene indicates how vital it really is to construct a tradition during which layout is greater than an after-the-fact concern-it's a part of your company's DNA. layout issues at each degree of the method. it's not effortless, and it raises expenditures, however it additionally boosts earnings, occasionally to an enormous volume. In an more and more aggressive industry, layout represents the simplest likelihood you've gotten of transcending your rivals.

Show description

Read Online or Download Design Is How It Works: How the Smartest Companies Turn Products into Icons PDF

Best systems & planning books

E-Innovation: Innovation 01.03 (Express Exec)

Quick music path to winning innovation in a electronic worldCovers the most important parts of e-innovation, from making plans for non-stop swap and pattern forecasting to e-innovation methods and disbursed innovationExamples and classes from the various world's so much leading edge companies, together with Napster, Cybiko, RedHat, Handspring and Sony, and concepts from the neatest thinkers, together with Eric S.

The Business Case for Corporate Social Responsibility: Understanding and Measuring Economic Impacts of Corporate Social Performance

Lately, students and practitioners have both been attracted through the proposal that company Social accountability (CSR) don't need to simply be a expensive legal responsibility to non-public enterprise yet can occasionally be within the very curiosity of businesses themselves. This ebook kinds a conceptual research of and an empirical research in this enterprise case for CSR.

Change Lessons from the CEO: Real People, Real Change

"5 stars: unparalleled, a needs to learn for any supervisor or chief" - Sarah shares - Chartered administration Institute (CMI)"This publication is a powerful, significant and straightforward consultant for a person attempting to deal with switch in a contemporary agency this day" - inManagement magazineReal tales from genuine CEOs on imposing winning switch projects in any organizationChange is hard.

The Value Net: A Tool for Competitive Strategy

When you come to think in a map, it's very tricky to alter it, and, in the event that your proof are unsuitable then you definately should be counting on a map that's mistaken too. Too frequently 'mental maps' act like blinkers instead of courses - fighting us from appearing successfully. Rafael Ramirez (from the Preface) the price internet a device for aggressive approach Cinzia Parolini SDA Bocconi, institution of administration, Milan, Italy confronted with a consistently altering, and an more and more aggressive, company surroundings, strategic analysts and senior managers are nonetheless reluctant to forsake the regular and standard instruments and versions that have been conceived within the very diverse international of the Seventies and Nineteen Eighties.

Extra info for Design Is How It Works: How the Smartest Companies Turn Products into Icons

Example text

Market. The idea stuck with him, even after graduating and taking a job at an accounting firm in Portland, Oregon. On a visit to Kobe, Japan, Knight dropped by the Onitsuka company unannounced, offering to distribute its Tiger running shoes in the United States. Onitsuka bit, and upon his return to Port­ land, Knight met with his college track coach, Bill Bowerman, hoping to sell him some shoes. Impressed with the idea, Bow­ erman offered to become a partner instead, and they formed Blue Ribbon Sports, as the company was known back then.

The idea stuck with him, even after graduating and taking a job at an accounting firm in Portland, Oregon. On a visit to Kobe, Japan, Knight dropped by the Onitsuka company unannounced, offering to distribute its Tiger running shoes in the United States. Onitsuka bit, and upon his return to Port­ land, Knight met with his college track coach, Bill Bowerman, hoping to sell him some shoes. Impressed with the idea, Bow­ erman offered to become a partner instead, and they formed Blue Ribbon Sports, as the company was known back then.

Take the Air Jordan XIII, which Nike debuted in 1998. The shoe remains a favorite among sneakerheads, and retro releases of it continue to sell well. Hatfield’s inspiration for the shoe came from watching Jordan on the court without the ball. “He’d float around the edges of the game, play­ ing hard but being strategic about the next move,” Hatfield recalls. ” Just like a predatory cat, Hatfield thought. And when he saw a picture of a panther, the cat’s eyes reminded him of Jordan’s stare. Hatfield started sketching a shoe with a pawlike sole.

Download PDF sample

Rated 4.23 of 5 – based on 27 votes