Culture Industry Reconsidered by Adorno Theodor W

By Adorno Theodor W

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And yet, somehow, it feels as if things have gotten a lot worse lately. A miasma of word pollution pervades our everyday business lives. To better understand the situation, I conducted the WOBS Writing Survey from January through March 2016. Of the 547 respondents who said they write two or more hours per week for work, 61% said what they read is frequently unclear, and 81% agreed that poorly written material wastes their time. 4. ) How did it get this bad? One simple sentence explains how we got here: We spend all day long reading on screens, and what we read is unedited text created by poorly trained writers.

What would a $5MM client look like? How could we go out and create a whale of an account with quintuple the impact? I would like to talk about both of these issues at Monday’s meeting. Our 2007 was outstanding, but I think we can all agree that some day, we want to look back on this past year and say, “Awww, remember 2007 when we thought we were big and successful? ” Have a good weekend, and on Monday, the champagne is on me. This is informal but direct. It challenges her management team without undermining their credit for doing a good job.

And every article now comes complete with a set of unedited comments. FIGURE 2. In today’s read-on-screen world, we read much more, and no one edits most of what we read. What about books? Traditional book editing is much less rigorous than it used to be (ask any author); self-published books get very little review. Marketers must now fill a boundless set of communications channels including websites, emails, Facebook pages, Twitter feeds, and Tumblr blogs. Inexperienced writers create much of this content and often publish it with little supervision.

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