Crafting strategy : embodied metaphors in practice by Loizos Th Heracleous; Claus D Jacobs

By Loizos Th Heracleous; Claus D Jacobs

The rationalist method of strategizing emphasizes analytical and convergent pondering. with out denying the significance of this method, this ebook argues that strategists needs to learn how to supplement it with a extra artistic method of strategizing that emphasizes artificial and divergent methods of pondering. The theoretical underpinnings of this strategy comprise embodied realism, interpretivism, perform idea, conception of play, layout considering, in addition to discursive methods equivalent to metaphorical research, narrative research, dialogical research and hermeneutics. The publication contains in-depth discussions of those theories and indicates how they are often positioned into perform by means of offering specified analyses of embodied metaphors equipped by way of teams of brokers with step by step motives of the way this technique may be applied and facilitated. The hyperlink among concept and perform is additional supported via the inclusion of numerous vignettes that describe how this technique has been effectively hired in a few organisations, together with BASF and UNICEF
''The rationalist method of strategizing emphasizes analytical and convergent considering. with no denying the significance of this process, this e-book argues that strategists needs to learn how to supplement it with a extra artistic method of strategizing that emphasizes artificial and divergent methods of considering. The theoretical underpinnings of this strategy contain embodied realism, interpretivism, perform idea, idea of play, layout considering, in addition to discursive methods comparable to metaphorical research, narrative research, dialogical research and hermeneutics. The publication comprises in-depth discussions of those theories and indicates how they are often placed into perform via providing precise analyses of embodied metaphors equipped via teams of brokers with step by step reasons of the way this strategy may be carried out and facilitated. The hyperlink among idea and perform is extra supported by way of the inclusion of a number of vignettes that describe how this technique has been effectively hired in a few companies, together with BASF and UNICEF''--  Read more... desktop generated contents observe: checklist of figures; record of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the field; Vignette B: UNICEF; 2. Metaphor and embodied realism; three. studying embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); four. Crafting technique as a convention of embodied recursive enactment; five. Play, analogical reasoning and discussion within the crafting of technique; Vignette D: Hephata; 6. realizing agencies via embodied metaphors; 7. Sensemaking via embodied metaphors in association improvement; Vignette E: Privatbank; eight. approach as a crafting perform; Vignette F: Worldvision New Zealand; nine. the method of strategizing via crafting embodied metaphors; word list; Index

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MIT Sloan Management Review, Fall, 48(1): 71–5. Heracleous, L. 1998. Strategic thinking or strategic planning? Long Range Planning, 31: 481–7. Heracleous, L. and Jacobs, C. 2008. Developing strategy: The serious business of play. In Gallos, J. ), Business Leadership, 2nd edn. San Francisco: Jossey Bass, 324–35. 16 • Strategizing out of the box Huizinga, J. 1950. Homo ludens: A study of the play-element in culture. London: Routledge & Kegan Paul. Jacobs, C. and Heracleous, L. 2005. Answers for questions to come – reflective dialogue as an enabler for strategic innovation.

New York: Basic Books. Sutton-Smith, B. 1997. The ambiguity of play. Cambridge, MA: Harvard University Press. Weick, K. E. 1990. Introduction: Cartographic myths in organizations. In Huff, A. S. and Jenkins, M. ), Mapping strategic thought. Chichester: Wiley, 1–10. vignette b UNICEF Drafting a blueprint of an efficient organizational structure Context and goal In August 2009 and in the context of a newly launched strategy development process, the CEO of UNICEF Germany and her top management team of six heads of business divisions and functions gathered for a two-day management retreat to draft a more efficient organizational structure to deliver on the organization’s mission.

Embodied metaphors reintroduce this bird’s-eye view to strategy by providing strategists with the opportunity to conceptually and physically construct and interrelate strategic elements deemed relevant to their situation in a synthetic, integrative manner. What distinguishes these ancient relief maps from the process of crafting embodied metaphors, though, is that in the latter practice, instead of reading a prefabricated map, participants actively and collectively create a representation of the strategic territory, that is then available for further debate, decoding, and development of action implications.

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