Corporate Reputation and the News Media: Agenda-setting by Craig Carroll

By Craig Carroll

This quantity examines agenda-setting conception because it applies to the inside track media’s effect on company popularity. It provides interdisciplinary, overseas, and empirical investigations analyzing the connection among company acceptance and the scoop media through the international. supplying insurance of extra than twenty-five international locations, individuals write approximately their neighborhood media and company groups, representing constructed, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current basic and secondary study on quite a few geo-political matters, the character of the inside track media, the perform of public kinfolk, and the function of public kinfolk corporations in all the numerous international locations.

Each bankruptcy is dependent to think about to 3 hypotheses within the kingdom below dialogue, together with:

  • the influence of media visibility on organizational prominence, top-of-mind expertise and brand-name recognition
  • the impression of media favorability at the public’s organizational photos of those firms
  • how media insurance of particular public matters and information subject matters pertains to the institutions humans type of particular businesses.

Contributors contextualize their findings in mild of the geopolitical surroundings in their domestic nations, the character in their media platforms, and the connection among enterprise and the scoop media inside of their nations’ borders.

Incorporating scholarship from a extensive diversity of disciplines, together with advertisements, strategic administration, enterprise, political verbal exchange, and sociology, this quantity has a lot to supply students and scholars interpreting enterprise and the scoop media.

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Extra resources for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

Sample text

Munkshof believes there is a tendency to favor national and family owned corporate icons, as well as companies that are publicly traded and thus of potential interest to the public, their potential shareholders. “These types of companies are overrepresented in the media in relation to their importance,” says Munkshoff. Furthermore, he argues that “audience preferences” now serve as another criterion of relevance for selecting and presenting news. Customers’ influence on the defi nition of news will have tremendous implications on the development of the media.

Sticky reputation—Analyzing a ranking system. Corporate Reputation Review, 4(1), 24–41. Siune, K. (1991). EF på dagsordenen [EU on the Agenda]. Aarhus, Denmark: Politica. , & Borre, O. (1975). Setting the agenda for a Danish election. Journal of Communication, 25, 212–246. Søllinge, J. D. (1998). Danish newspapers: Structure and developments. Gothenburg, Sweden: Nordicom. Søllinge. J. D. (1999). Historien om den politiske journalistik: Et drama i flere akter uden slutning [The story about political journalism].

All four fi rms are “Danish” and international companies highly present in the Danish corporate landscape. 376) between the share of positive/ neutral coverage of a firm and its overall ranking in terms of image. However, the correlation is somewhat weaker than the correlation found between news coverage and awareness. , the relative absence of negative angles). P. Møller-Mærsk 140 Novo Nordisk Jyske Bank Dansk Supermarked Danisco Velux Rockwool International IBM Danmark Carlsberg ISS 120 100 GN Store Nord Dong Lego Company Sydbank Image Ranking ØK Egmont 80 NCC Danmark NKT PFA Pension Arla Foods 60 FLS Industries Codan J.

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