Business Discourse (Research and Practice in Applied by Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte

By Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken

This complicated textbook introduces a brand new multidisciplinary framework for a global synthesis of the sphere of commercial verbal exchange, centering at the research of commercial language as discourse. It promotes debate and inquiry on numerous new and competing matters, rising from company fieldwork and instructing perform by way of combining cutting-edge examine and cutting edge sensible purposes. in addition to illustrating new ways to classroom-based learn tasks, it encourages practice-based learn that readers can adopt for themselves in autonomous research.

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In recent years, the interest in business discourse in Asian contexts has grown to include field studies of the Malaysian workplace (Nair-Venugopal, 2000; 2001) and the Indian workplace (Kaul, 2003; Kaul, Ansari & Rai, 2005), of Chinese and Chinese–British interactions (Bilbow, 2002; Spencer-Oatey & Xing, 2003; Spencer-Oatey & Xing, 2005), and of the role of English vis-à-vis other Asian languages (Kameda, 2001; Miller, 2000; Li So-mui & Mead, 2000). Finally, at the end of 2005 and the beginning of 2006, three landmark collections on Asian business discourse appeared in the Linguistics Insights Series and the Journal of Asian Pacific Communication (Bargiela-Chiappini & Gotti, 2005; Bargiela-Chiappini, 2005a; Bargiela-Chiappini, 2006), including the work of researchers such as Yeonkwon Jung (2005) for Korean business correspondence, Habil Hadina and Shameem Rafik-Galea (2005) for Malaysian electronic business discourse, Kusum Dhanania and Sandhya Gopakumaran (2005) for Marwari business discourse in India and Grace Chye Lay Chew (2005) for Vietnamese business communication.

25 that ‘the McDonald’s–EDF partnership was at once constrained by this discursive struggle over the environment and a constitutive element in the struggle itself’ (1999: 5). 2. Royal Dutch/Shell Group: the 2001 study of Shell’s public discourse in response to criticisms of its plans to de-commission the Brent Spar and its (controversial) operations in Ogoniland, Nigeria, extends Mauws and Phillips’ (1995) use of Wittgenstein’s term ‘language games’ together with Foucauldian discourse theory, to deconstruct Shell’s engagement with, and ‘cautious embrace of the language of sustainable development’.

What is Business Discourse? 29 Two phases are envisaged in this approach: (1) the construction of ideal system models based on data gathered through a variety of ethnographic methods and; (2) the comparison of these models with practitioners’ accounts of their own experiential world, with a view to working out feasible organizational change. The whole process, which is largely discursive in nature, is in Candlin’s view the essence of business communication. e. the conflict of interest arising between research and teaching/training priorities’.

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