Blogging (2nd Edition) (Digital Media and Society) by Jill Walker Rettberg

By Jill Walker Rettberg

Completely revised and up to date, this new version of Blogging provides an available examine of a now daily phenomenon and areas it in a old, theoretical and modern context. the second one variation takes under consideration the newest study and advancements and gives present analyses of latest instruments for microblogging and visible blogging.

Jill Walker Rettberg discusses the methods blogs are built-in into today's mainstream social media ecology, the place reviews and hyperlinks from Twitter and fb should be extra vital than the community among blogs that was once major 5 years in the past, and questions the shift in the direction of elevated commercialization and company keep watch over of blogs. the recent variation additionally analyses how shrewdpermanent telephones with cameras and social media have led a shift in the direction of extra visible emphasis in blogs, with photos and pictures more and more foregrounded.

Authored via a scholar-blogger, this enticing e-book is jam-packed with examples that express how running a blog and similar genres are altering media and communique. It supplies definitions and explains how blogs paintings, exhibits how blogs relate to the old improvement of publishing and conversation and appears on the methods blogs constitution social networks.

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Sample text

Nor did they subvert the role of the press as a fourth estate; on the contrary it was they who detached the commercial press from the political parties and, consequently, from the state. 1 The creation of press empires The newspaper chains built by the press barons were not a new phenomenon. Multiple ownership of weekly newspapers had developed as early as the 38 Press history eighteenth century. Local daily chains had also emerged shortly after the regional daily press was established in the mid-nineteenth century.

Berridge, ‘Popular Sunday papers and mid-Victorian society’, in G. Boyce, J. Curran and P. Wingate (eds), Newspaper History (London, Constable, 1978). This interpretation has since been developed further by J. Chalaby in The Invention of Journalism (London, Macmillan, 1998) and M. Conboy in The Press and Popular Culture (London, Sage, 2002). 4. R. Pound and G. Harmsworth, Northcliffe (London, Cassell, 1959), p. 206. 5. A. J. P. Taylor, Beaverbrook (London, Hamish Hamilton, 1972), p. 175. 6. The costs of market entry for mass publishing were particularly high in Britain, due to the dominant role of the national press.

Journalists’ memoirs and official histories are full of anecdotes about the sudden gifts, holidays and salary rises which were showered on staff. As a genre these stories could be called ‘courageous underling gets his reward’. They usually take the form of the plucky journalist standing up for himself (or, more rarely, for what he believes) in the face of the baron’s fury. They are clearly intended to enhance both the baron, who is revealed as discriminating and fundamentally rightminded in his judgements, and the journalist, whose independence is demonstrated by his courage.

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