By Juluri Vamsee
What does globalization suggest for the tv viewers? Becoming an international Audience examines matters of cultural imperialism when it comes to the particular event of tv reception in a postcolonial context. the increase of satellite tv for pc tv in India within the context of monetary liberalization in 1991 has been marked by way of the localization of world tune tv networks like MTV and Channel V. This ebook argues, notwithstanding, that this ''Indianization'' isn't any reason for party. utilizing in-depth interviews with Indian track tv audience and theoretical methods drawn from political-economic, cultural, and postcolonial experiences, it argues as a substitute that the reception of ''Top Ten'' indicates and nationalistic tune movies is a part of a profound reordering and appropriation of good judgment lower than the altering social kinfolk of globalization.
Read Online or Download Becoming a Global Audience PDF
Similar journalism books
In its quite a few eu contexts, the discovery and unfold of newspapers within the 17th century had a profound influence on early sleek tradition and politics. whereas contemporary learn has explored the function of the newspaper in remodeling details into ideology in a variety of ecu international locations, this e-book is the 1st to carry this interact right into a entire and comparative survey.
Few subject matters within the information are extra hotly contested than the Israeli-Palestinian conflict—and information insurance itself is often a topic of discussion. yet not often do those debates comprise an on-the-ground point of view of what and who newsmaking includes. learning how reporters paintings in Jerusalem, Bethlehem, Ramallah, and Nablus, and at the annoying roads that attach those towns, Amahl Bishara demonstrates how the construction of U.
Front pages of newspapers show a shift during the last few years: tales are extra own, extra inclusive, much less far away from readers adventure. Journalist Michele Weldon takes a clean examine how newspapers have carved out a story area of interest that displays society s fascination with own tales and readers calls for for variety in content material.
The place does our experience of id and belonging come from? How does tradition produce and problem identities? "Identity and tradition" appears at how diversified cultural narratives and practices paintings to represent id for people and teams in multi-ethnic, 'postcolonial' societies. It makes use of examples from background, politics, fiction and the visible to envision the social energy family that create topic positions and different types of id.
- Stick It Up Your Punter!: The Uncut Story of the Sun Newspaper
- Key Concepts in Journalism Studies (SAGE Key Concepts series)
- Boss-busters and Sin Hounds: Kansas City and Its Star
- Audience Feedback in the News Media
- Writing for Digital Media
- The Media and the War on Terrorism
Extra info for Becoming a Global Audience
Alarmed by the growing popularity of Zee, and the impending loss of advertising revenues, Doordarshan launched its own counteroffensive, with successful and, on occasion, ludicrous effects. Even as proposed programming guidelines for Doordarshan’s new channels were being debated, it went ahead and launched the Metro Channel, relying largely on Indian ﬁlm-based programming. With the success of the Metro Channel, and the launch of numerous satellite channels featuring regional language programming, Doordarshan increased its presence, but continued to face the problem of ﬁnding programming.
If the Doordarshan audience was imagined as consisting of citizen viewers (in need of modernization and some ﬁrm instruction on the merits of the ruling party), the post-liberalization television audience is being imagined as consisting of ﬁve paise1 consumers. Although I would not ascribe all that I examine in this book to the generative powers of the ﬁve-paise coin, its evocative signiﬁcance in the “ﬁrst instance” (Hall, 1986) must be noted, particularly in the context of the political economy and cultural studies debates.
Participants were recruited with the following criteria: they had to be familiar with music programs on television and willing to talk about them. One problem with access was that a number of people who declined to participate clearly watched many of these programs, but felt they did not “know enough” to participate. This tendency appeared in the early stages of some of the interviews as well, where some participants seemed hesitant, as if looking for the “correct” answer. On the whole, however, participants seemed comfortable and willing to talk, and their having been invited by key informants in familiar peer groups also contributed to the positive environment.