Australasian Food Products CO-OP: A Global Information by Hans Lehmann

By Hans Lehmann

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They translated the thrust for increased global co-ordination (to achieve a global business strategy for the Co-op that better balances central control with regional freedom) as a return to full central control, regressing to strategy stance the Co-op had taken in its earlier history. The regional business people correctly interpreted the FIST project as an attempt to roll back their autonomy, and resisted it strongly. Because they suspected the CEO of covertly backing this regressive move, they extended their resistance beyond the Rejection of the Global Information System to resistance also against the CEO’s thrust towards more regional autonomy— albeit balanced by an equal amount of central control over global concerns such as branding and global product strategies.

The forces acting in that field are of considerable magnitude and eventually engaged the opposing sides in a cycle of rejection and reaction, which in the end proved strong enough to stop the FIST project altogether. The Global Standard IS as the root cause of these confrontations, however, has another, deeper cause. The inappropriateness of the FIST system’s unbending standard design for all regions and local offices of the Coop, without regard for their significant differences in size, business culture, markets or strategies, is an outcome of the FIST team’s erroneous interpretation of the wishes of the CEO.

Lehmann has 57 referred publications in journals, books and has spoken at more than 20 international conferences.

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