Aesthetic Labour: Rethinking Beauty Politics in by Ana Sofia Elias, Rosalind Gill, Christina Scharff

By Ana Sofia Elias, Rosalind Gill, Christina Scharff

This quantity methods questions on gender and the politics of visual appeal from a brand new point of view by way of constructing the suggestion of aesthetic labour. Bringing jointly feminist writing concerning the ‘beauty fable’ with fresh scholarship approximately new sorts of paintings, the ebook means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, preserving a relentless kingdom of vigilance approximately their visual appeal. the gathering indicates that this paintings is not only at the floor of our bodies, yet calls for a change of subjectivity itself, characterized by way of notions of private selection, risk-taking, self-management, and person accountability. The publication contains analyses of on-line media, attractiveness carrier paintings, lady genital plastic surgery, educational type, self-help literature and the seduction neighborhood, from a number of nations.

Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the publication can be of curiosity to students and scholars with an curiosity in Gender, Media reports, Cultural reviews, Sociology, Social Psychology and administration Studies.

“This hugely enticing, shrewdpermanent, and wide-ranging assortment analyzes how, less than the self-governing mandates of neoliberalism, the calls for that ladies and ladies keep an eye on and keep watch over their our bodies and visual appeal have escalated to new, unforgiving degrees. a different energy of the ebook is its emphasis at the upward thrust of ‘aesthetic labour’ as an international, transnational and ever-colonizing phenomenon that seeks to brush up ladies of all races, a while and locales into its disciplinary grip. hugely recommended.”

-Susan J Douglas, University of Michigan, USA

the inherited accountability that is still women’s specific burden to manage.”

-Melissa Gregg, Intel company, USA

“This booklet incisively conceptualizes how neo-liberalist and postfeminist trends are ramping up pressures for glamour, aesthetic, style, and physique paintings within the normal public. In a second whilst YouTube ‘makeup tips on how to’ movies obtain hundreds of thousands of hits; what to put on and the way to put on it blogs clock large followings; and staying ‘on model’ is offered to us because the key to non-public and monetary good fortune, ‘aesthetic entrepreneurship’ is sure to develop into a go-to proposal for an individual trying to comprehend the profound shifts shaping exertions and existence within the 21st century.”

-Elizabeth Wissinger, City college of recent York, USA

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Additional resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism

Sample text

Many of the companies adopting the iconography of ‘natural’, ‘real’ women and passing it off as ‘authentic’ use precisely the techniques that they claim to reject: make-up and Photoshop.  85). There has also been scepticism of the apparent diversity and democratisation of beauty on offer—what has been referred to as the ‘diversity paradox’ (Rodrigues 2012) or ‘a mediated ritual of rebellion’ (Kadir and Tidy 2011). As we noted elsewhere, Dove was exposed placing an advert in Craigslist searching for ‘flawless’ non-models for the next commercial.

In relation to gender, recent feminist research has argued that women, and young women in particular, are increasingly positioned as ideal neoliberal subjects (Gill and Scharff 2011; McRobbie 2009; Ringrose and Walkerdine 2008).  15) has shown, young women have become “privileged subjects of social change” who capably maximise newly won opportunities such as access to the labour market and control over reproduction. According to Bronwyn Davies (2005), the neoliberal self is defined by its capacity to consume, which further privileges the feminine through the long-standing association between women and consumption.

Writers on surveillance now speak of synoptic surveillance (Mathiesen 1997), omnoptic surveillance (Boyne 2000) and gynaeoptic surveillance (Winch 2015) and self-surveillance (Lupton 2016; Gill in press-a). Surveillance studies has not traditionally ‘placed difference, gender and sexuality at the forefront of their enquiries’ (Walby and Anais 2015), but the emerging field of feminist surveillance studies (Dubrofsky and Magnet 2015) has a commitment to critical projects that are intersectional, interventionist and activist in their orientation—drawing as much from queer theory and critical race studies as from gender studies.

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